And tons of people are posting pictures and videos of themselves eating them.
You know, like Russian roulette. But with chips instead of guns.
Some consumers are calling the spicy chips “a solid slap in the face,” and hundreds have taken to posting videos of themselves taking the challenge on YouTube, the Financial Post reports.
The Roulette edition was launched in Canada last month, but — sadly — it's not clear whether they'll come to the U.S. or not.