The Coolest cooler project has raised almost $4 million on Kickstarter in six days. And we can see why.
Coolers are a utility. They're boring. They're whatever. Or at least, they were until Ryan Grepper decided to change the game forever.
Behold: The Coolest cooler, a Kickstarter project that was already in the 20 most funded projects the site's ever had by the fifth day. The page calls it “a portable party disguised as a cooler,” which seems hyperbolic until you read what this cooler can do.
The Coolest has a waterproof wireless music player.
It has a USB charger for your phone.
It has a light so you can see which beer you're getting in the dark.