Here’s What Company Slogans Would Look Like If They Were Actually Honest

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According to graphic designer Clif Dickens.

Clif Dickens / honestslogans.com

That's the question designer Clif Dickens wanted to answer when he started Honest Slogans. He came up with the idea — to pair logos with tongue-in-cheek taglines — after he'd been asked this question one too many times:

That's the question designer Clif Dickens wanted to answer when he started Honest Slogans . He came up with the idea — to pair logos with tongue-in-cheek taglines — after he'd been asked this question one too many times:


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