Take one down, pass it around.
Behold Austin Beerworks' 99-pack of beer, which hit select shelves in the Texas city earlier this week:
Priced at $99, it's seven feet long, weighs 82 pounds, and was created to promote the brewery's Peacemaker Anytime Ale.
Predictably, all 20 packs in the first run sold out within a day — but the brewery says they plan to make more.
Those who got their hands on a case took to Instagram to show off its many functions — like the fact that it can double as a barbell:
Or a make-shift divider for your ping-pong table: