An Exclusive First Look At London’s New Cereal Cafe

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An exclusive first look at Cereal Killer in Brick Lane.

It will be open day and night.

It will be open day and night.

“We officially open on Wednesday,” Gary Keery, who owns the cafe with his twin brother, Alan, told BuzzFeed Life. “We're going to have eight staff and we're going to open from 7am till 10pm. People have been knocking on the windows already, peering in.”

Matthew Tucker/BuzzFeed

It's well priced.

It's well priced.

All imported cereal costs the same price as regular cereal; the menu begins with a small bowl of cereal for £2.50 (30g) and goes up to a large bowl for £3.50 (50g). And it comes with milk on the side. “People are very particular about the amount of milk, and the amount of crunch they want,” Gary (right) says. “And then toppings are 20p extra, like mini Oreos and so on.”

And if you're lactose intolerant, there's space for you too. “We're going to have about 30 different types of milk,” Gary says, “from almond milk to oat milk to soy milk and so on.”

Matthew Tucker/BuzzFeed

Rare cereal fans, you're in luck.

Rare cereal fans, you're in luck.

The cafe features over 60 types of cereal, from all around the world. “Oreo-Os were so hard to track down,” Gary says. “They're from South Korea, and people are selling them for £30, £40 a box on eBay. Boo-Beeries are limited edition – they're only out at Hallowe'en.”

Alan adds: “But everything is the same price: English cereals are the same price as the American cereals. If you want Frosties, go down to Tesco and buy them.”

Matthew Tucker/BuzzFeed

The idea for the cafe came from a brainwave.

The idea for the cafe came from a brainwave.

Gary says that he and Alan “were just out one day, and we stopped for lunch. And I said, 'What do you want, Chinese, Mexican, Vietnamese?' and so on. And what I wanted was a bowl of cereal, and it was like, a-ha!” Previously, Gary was a sales manager for a brand of electronic cigarettes, while Alan was a senior store manager at Superdry.

Matthew Tucker/BuzzFeed


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